Retail Media

What is Retail Media Network

From the beginning of online advertising network, it’s already been more than 10 years. There’s seems no exciting product emerging within last few years in the industry. However, there’s a niche industry within online advertisement industry rising quietly. In recent years, more and more retailers realize that besise the produt sales, they can initialize another revenue stream by monetizing their own traffic. In such case, the retail media network came out as a niche in the online advertisement industry. As it’s called, the retail media network is to sell placements on the ecommerce website to the product sellers. This is exactly the same as Amazon, JD.com, Alibaba , etc. are doing to sell their website traffic inventory to the onboarding sellers or brands. We call those giant ecommerce platforms the top tier players in the market. They’ve already built holistic solution platform to monetize their website traffic inventories. Such solution is quantified with a key indicator which is called takerate. This is the expense that sellers need to spend on the platform based on its sales on it. However, most lower-tiered ecommerce players are not monetizing their traffic inventory thoroughly