The mobile app market is a battlefield. Developers and marketers pour enormous resources into acquiring new users, with global app install ad spend projected to reach a staggering $118 billion by 2022. At the heart of this investment lies a critical process: attribution. Mobile app attribution is the science of connecting a user’s app installation to the specific marketing campaign, ad network, or even the exact creative that drove it. Accurate attribution is the bedrock of a successful user acquisition strategy, allowing marketers to understand their return on investment (ROI), optimize their ad spend, and scale their most effective campaigns.
What is OOH
OOH is the breviation of out-of-home advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home.
This includes billboards, wallscapes, and ,screens, posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues.
OOH advertising in the marketing industry
The marketing campaigns are following marketing funnel. For OOH , it’s sitting at the top funnel mostly to drive awareness. Originally, the marketers will research the demographic of selected regions and choose the most fitable region to buy OOH media. It’s widely used by brand awareness marketing, new product release, etc. .
