https://blog.changworkshop.com/categories/mobile-gaming/Recent content in Mobile Gaming on Martech BlogHugoen-usWed, 08 Apr 2026 11:00:00 +0800https://blog.changworkshop.com/posts/mid-core-ification-iaa-2026/Wed, 08 Apr 2026 11:00:00 +0800https://blog.changworkshop.com/posts/mid-core-ification-iaa-2026/<h2 id="the-death-of-the-one-tap-wonder-a-veterans-perspective">The Death of the &ldquo;One-Tap Wonder&rdquo;: A Veteran&rsquo;s Perspective</h2> <p>If you were in the trenches of the mobile ad-tech world circa 2018-2020, you remember the &ldquo;Golden Age&rdquo; of hyper-casual. We were building DSPs designed to ingest millions of events per second from games that were, quite frankly, little more than a core mechanic wrapped in a SDK. The math was simple, elegant, and incredibly profitable: buy users at $0.20 CPI, show them ten ads in a three-day retention window, and pocket the $0.10 margin. Scale that by ten million installs, and you had a unicorn.</p>