https://blog.changworkshop.com/categories/genai/Recent content in GenAI on Martech BlogHugoen-usWed, 08 Apr 2026 23:15:00 +0800https://blog.changworkshop.com/posts/genai-iaa-monetization-efficiency-2026/Wed, 08 Apr 2026 23:15:00 +0800https://blog.changworkshop.com/posts/genai-iaa-monetization-efficiency-2026/<h2 id="beyond-the-hype-the-structural-shift-in-iaa">Beyond the Hype: The Structural Shift in IAA</h2> <p>If you’ve spent your career in the trenches of programmatic advertising—building bid-shifters, optimizing SSP waterfalls, or managing high-volume DSPs—you know that the &ldquo;efficiency&rdquo; of In-App Advertising (IAA) has historically been a game of marginal gains. We fought for 1% improvements in latency, 2% lifts in fill rate, and 5% drops in CPA.</p> <p>But as we navigate through 2026, we aren&rsquo;t looking at marginal gains anymore. We are looking at a structural rewrite of the entire monetization stack, driven by Generative AI (GenAI).</p>